BYJU’S, the prominent education technology company, has named football legend Lionel Messi as the first global brand ambassador for its social impact division, BYJU’S Education For All (EFA). Messi, currently playing for Paris Saint-Germain and captaining the Argentinian national football team, will collaborate with BYJU’S to advocate for the cause of accessible and equitable education.

This partnership aligns with BYJU’S commitment to making education affordable and accessible globally. Earlier this year, BYJU’S became the official sponsor of the FIFA World Cup 2022️ in Qatar, reaching out to the extensive football fanbase. The association with Messi, known as ‘The Greatest Learner of All Time,’ aims to inspire millions of young learners worldwide through his dedication to continuous learning and passion for the game.

Lionel Messi, a seven-time Ballon d’Or winner, is renowned not only for his football skills but also for his commitment to learning and personal development. BYJU’S sees Messi as an ideal mentor for millions of young learners, embodying values such as humility, commitment, and a relentless pursuit of excellence.

Divya Gokulnath, co-founder of BYJU’S, expressed excitement about the collaboration, stating that Messi’s journey from grassroots to greatness reflects the opportunities BYJU’S Education For All seeks to create for millions of children. Messi, through his partnership with BYJU’S, hopes to inspire young learners worldwide, emphasizing the transformative power of high-quality education.

In addition to his role as a global ambassador for BYJU’S EFA, Messi also runs the Leo Messi Foundation, his own charitable organization, dedicated to providing equal opportunities for children to realize their dreams. The partnership aims to encourage young learners to dream bigger and embrace the love of learning. BYJU’S, headquartered in Bengaluru, India, serves over 150 million students globally, combining digital products and physical learning centers to transform the way students think and learn. BYJU’S EFA, launched in 2020, aims to teach at least 10 million children free of cost by 2025.