Yesterday, Cristiano Ronaldo announced the launch of his new mineral water brand, URSU 9. A new investment from CR7 complements its range of perfumes, shoes, underwear, and sunglasses.

URSU 9 alkaline and antioxidant water is manufactured by Aguas Minerales de Ávila in the northwest of Madrid. This natural mineral water is positioned as a very alkaline water (pH 9).

 

 

The 1.5-liter bottle is sold for €0.74 at El Corte Inglés.

 

 

A launch press conference was organized yesterday in Madrid in the presence of Cristiano Ronaldo. This is an investment that obviously echoes Euro 2020, when the Portuguese complained about having bottles of Coca-Cola in front of him.